Sponsorship—Our first order of business is to help ensure the survival of endangered species. But it's also our business to provide our sponsors with the flexibility to achieve a wide range of objectives – like increasing sales, enhancing corporate image, introducing new products, boosting employee morale and strengthening business and shareholder relationships.
Our partnerships include official sponsors, official supplies, event sponsors, and brand concessions. Partnering with us means that your brand will be seen by millions of visitors each year in addition to reaching the largest membership of any zoological park in the country.
Take our partnership with Coca-Cola. As a sponsor of the San Diego Zoo and San Diego Zoo's Wild Animal Park, Coca-Cola has been able to spread the work to millions of consumers who care about the environment, and in turn demonstrate the commitment through their purchasing decisions.
Cause Marketing—Nothing draws customers like a good cause. That's what cause marketing can do for you. Companies can see strong sales when linking their products to saving endangered species and their habitats. As part of a multi-tiered promotional partnership, your company can see strong sales while simultaneously generating funds for conservation, and reaching customers in a way traditional advertising can not. Cause marketing creates brand loyalty and can show a return on your marketing investment.
Promotions—A consumer promotion with the San Diego Zoo or San Diego Zoo's Wild Animal Park can add value to any retail or on-pack program you might be considering by increasing sales and traffic. We strategically seek partners with similar goals and objectives to best support your marketing needs. Our powerful tools include discount offers, publicity, publications, premiums and tickets, sweepstakes and on-site opportunities just to name a few.
In addition, local, regional and national media promotions are one of the most powerful ways to get the word out. Radio, television and print are proven winners for respected stations and publications, whether it's simple ticket give-aways or full-fledged promotional campaigns.
Licensing—A licensing agreement with the Zoological Society of San Diego's trademarks and images not only benefits endangered wildlife, but it also contributes to the positive image of the companies that license with us. Licensees take pride in manufacturing and marketing products for a cause-related organization and consumers feel good about purchasing merchandise to benefit a worthy organization that is making a difference.
Partnership Marketing
Partnering with a cause
Partnering with the San Diego Zoo and the San Diego Zoo's Wild Animal
Park means that you will be associated with one of the most powerful
and impactful brands in Southern California and the best known zoo in
the United States.
We offer opportunities for corporations that include sponsorship, cause-marketing, licensing, and advertising. We strive to exceed both our partner's and our own shared marketing objectives, while maintaining commitment to our mission. We deliver consumer loyalty, a great sales climate, year-round benefits, community roots, and international recognition.
We are proud to be associated with the following outstanding
companies:
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Coca Cola—The Coca-Cola Company strives to achieve an effective balance between responsible environmental and economic stewardship by conducting business in ways that protect and preserve the environment. At the San Diego Zoo and the Wild Animal Park, our worldwide conservation efforts help to ensure the survival of many endangered creatures. We are proud to partner with Coca-Cola, a worldwide business leader with a century-old commitment to social responsibility. Coca-Cola and the San Diego Zoo and Wild Animal Park invite you to quench your thirst for refreshment and entertainment at the world's most famous zoo! |
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Natural Balance—Dick Van Patten's Natural Balance Pet Foods products are used and respected worldwide by top trainers, breeders and veterinarians. As a partner with the San Diego Zoo and the Wild Animal Park, Natural Balance helps to provide hope for the survival of many endangered animals. Sharing a common goal, we are committed to providing the best for all animals for the future. |
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Sparkletts—As the official bottled water of the San Diego Zoo and the Wild Animal Park, Sparkletts' contributions enable us to continue the top-quality work we do in conservation and research. Each day, Sparkletts makes sure they do the right things right. In fact, Sparkletts is the only bottled-water company in the world to have facilities with three prestigious, international quality and environmental certifications. Sparkletts water products are available in a variety of sizes ranging from five- and three-gallon bottles delivered to home and offices to an array of convenient sizes found on store shelves. By having top-quality facilities, they can ensure that their products are also top quality. |
Online opportunities
The San Diego Zoo's Web site is one of the most technologically advanced sites on the Web and offers dynamic sections that engage and educate a global audience. Now, your organization can associate with the San Diego Zoo brand and enjoy value-added benefits by being a Strategic Partner on our Web site. We'll work with you to customize a complete program that will meet and exceed your marketing objectives.
For information on partnership opportunities, please contact Partnership Marketing by e-mail through our online form.
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