“Copycat, and They’re Fine with That” by Eric Wolff, San Diego CityBeat

“Copycat, and They’re Fine with That” by Eric Wolff, San Diego CityBeat
July 8, 2008
“By helping companies mimic nature, the San Diego Zoo wants to do well by doing good… [Biomimicry is] the notion that nature can provide answers to many of our most pressing problems and do it in a sustainable way. The Zoo is in the process of establishing a biomimicry unit, which would connect educational institutions and companies with the Zoo’s vast collection of plants and animals, along with the Zoo’s expertise. It’s early yet, but Zoo Chief Financial Officer Paula Brock sees biomimicry as both a way to help the world move toward a greener future and bring a different kind of green into the Zoo’s coffers. It has the potential to transform industry.” Read more…